‘What do you get when you meld quirky art-infusions, retro-fitted subcultural leanings, pop surrealism, and post-punk sensibilities? You get CREAMOUS.’ – by Alan Leong, Creator of ‘Creamous’ (www.creamous.com).
This is what you will read about Alan Leong…
An artisan, Alan was recognized for his work by the Industry in numerous award shows, including One Show Interactive, Webby Awards, John Caples, Digital Media Awards, London International Awards and Effies.
Here is the Q & A with the designer.
1) When did you first know you wanted to be a artist/ designer, and what are your inspirations?
Alan Leong: I think I never know about this. It just comes naturally and I enjoy it. If I have to state when, that will be during 16 year old when I published my first comic to the newspaper. The feeling is really good when you see your work published. Begin working in the advertising company gives me lot of exposure. I meet and work with different people and given me lots of inspiration.
2) If the sky’s the limit, what type of new design/ artwork would you create?
Alan Leong: I will love to design a device that brings us back to past. Because of the modern days of technology people miss out the “non-tech” enjoyment.
3) You have the artist’s block today, what do you do to get unstuck?
AL: Sleep, wait and look around. Ideas and inspiration need sleep too.
4) What LIVE celebrity would you like to send your creation for FREE and why?
AL: Dennis Rodman. During young days I watched a lot of NBA matches and I love to watch him play. Besides being titled “The King Of Rebound”. He always revels in the outsider image especially his colorful hair. He had clearly differentiated a style of his own among great players like Michael Jordan and Scottie Pippen in the Chicago Bull’s team.
5) What obstacles did you face when starting up your business? Any new challenges when creating your product lines? What advice would you give to those who wants to start their business in this difficult economic climate?
AL: I run a small label CREAMOUS, where I sell items like my handmade figuring’s and fashion accessories. My main aim is to combine fashion, art, culture and toy figuring together. I think to setup a design label, beside cash flow, you need to know your target audience well and make relevant connection with them.
6) If you want to branch out your business, which store s / venue would you like to carry your products?
AL: Japan, Tokyo. I always like to branch out my Creamous label to Japan. Japanese people love kawaii things and I love the culture over there, especially fashion. They are unique and aren’t easy to influence by other.
7) What would you do differently for your products to stand apart from your competitions?
AL: I think every product need to have a unique story of it’s own. I always try to connect a story when creating new products. I believe that will kind of create a creative strategy behind them.
8) Which music CD are you listening now?
AL: The Analog Girl
9) what’s in your toolbox?
AL: A bunch of sculpturing tools, black markers, and photoshop
10) What else would you like the readers know about your work and future business plans?
AL: Follow our blog and twitter (HelloAlanLeong) that will give a good update on my future projects.
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